
Photo by Cottonbro Studio
So it’s officially 2025, and after years of procrastination and a whole heap of lame excuses, I decided to ring in the new year by finally and OFFICIALLY launching my blog! (Yay..cheers to me!). This has been a long time comin’, so pardon my excitement as this is a reeeeally big deal for me.
For years, I went back and forth, constantly contemplating whether or not starting a blog would be worth it. With video content accounting for 82% of all internet traffic in 2024 and podcasting swiftly gaining popularity, I honestly thought that starting a blog in 2025 would be a total waste of time. To make matters worse, it seemed as though articles or videos with titles like ‘Why Blogging is Dead’ or ‘Why You Shouldn’t Start a Blog in 2022/2023/2024, (heck, probably even 2034) were popping up every week.
Meanwhile, content by creators telling you why you should start a podcast or YouTube channel instead seemed to be popping up every day. And to be quite honest, their arguments were pretty convincing. As a matter of fact, I fully intend to explore both of those mediums of content creation in the near future. But there was something in me that couldn’t shake the inner knowing, that in spite of all the arguments against it, 1) Blogging was not dead, 2) It would never die and 3) There were still some damn good reasons for me (and you!) to start one in 2025, in spite of all the naysayers.
As a matter of fact, to help me finally come to a decision, I decided to compile a list of benefits to starting a blog, even in 2025. And what better way to officially launch this blog than with the ideas that sparked its creation in the first place? So for my first official post, I’ve decided to share with you my list of all the reasons why I decided to start a blog in 2025 (and why you should too!).
- I love writing. It’s honestly that simple. The written word has always been my first love when it comes to self-expression, as I was extremely shy growing up. I could often be found somewhere lost in a book, whether at school or at home, and I often used them to transport me to another world crafted by fantasy when reality left much to be desired. I was deeply inspired by the authors I read and their ability to tell a story without actually being heard. So, at an early age, I started crafting my own stories and a few teachers noticed my gift. I quickly decided this would be my ticket to fame since I didn’t really talk much back then (thankfully, things have changed, but my dream still stands! lol). Writing simply fascinated and utterly compelled me, and it still does to this day. So in spite of the stats on video and podcasting, I choose to write simply because it’s what I love to do. And if you love writing too, then WRITE! Statistics be damned.
- To build a professional portfolio of work. While I love writing and would absolutely continue to do it even if I didn’t make money from it, my goal is to eventually become a professional writer. And in order to do that, I need to have actual proof that I can do this and do it well enough to get paid. Starting a blog is the perfect way to do this because it allows me to do what I love, while building a professional body of work that will help make that dream a reality. So if your goal is to become a professional writer as well, I encourage you to do the same. Don’t wait for the opportunity to be seen..create it! And when opportunity comes knockin’ at your door, you’ll be good and ready.
- To gain additional digital marketing and creative skills. In addition to honing my writing, editing and research skills, blogging will give me the opportunity to learn more about website design and maintenance, email marketing, SEO, Google Analytics, photography and so much more. Having these skills will make me a much more attractive candidate as a writer and marketing professional and allow me to stand out from the crowd when job and business opportunities arise. So if this is your goal as well, I encourage you to go all the way and learn as much as you can!
- It’s an avenue to create meaningful, evergreen content. What I love about blogging is that you can write a blog post today and it’s possible for your work to still be searched and sought out years later. Social media content on the other hand, has a much shorter lifespan and is usually forgotten after about a week’s time, if that. To know that someone can Google a topic and come across a post I wrote 3, 5, or even 10 years ago that can still add value to their lives today, is pretty darn cool.
- It’s a great medium for creative expression and personal storytelling, allowing you to be seen and heard (comfortably). While I don’t plan on sharing every intimate and mundane detail of my life here, I do plan on sharing key parts of my personal story (with discretion, of course) as I believe a huge part of our creative and healing journeys require moments of conscious and intentional vulnerability. Sharing our stories through creative self-expression will ultimately lead to transformation, growth and healing not just for ourselves, but for others as well. For writers and those that may want to express themselves online, but are camera shy or may not be comfortable sharing (or hearing) their own voice just yet, blogging can be a great way to explore creative expression online in a way that feels comfortable and safe.
- It will help me overcome my tendency to consume more than I create (and recover my attention span in the process). With short-form video content like TikToks, IG Reels and YouTube Shorts dominating the creator scene right now, our attention spans have taken a major hit. Even as someone who probably consumes less content than the average person, I can admit that I’ve often fallen victim to getting caught up in constant scrolling on TikTok or going down a rabbit hole of recommended YouTube videos for an hour after promising myself that I would be off in 5 minutes for the umpteenth time. We’ve all been there. Starting a blog (and the heap of research, drafting and editing that comes along with it) forces me to prioritize my own creative expression, rather than constantly consuming the content of others, while regaining an appreciation of long-form content creation in the process.
- The pride of having my own personal platform. This may sound like a bit of an ego thing (and maybe it is) but the idea of having my own personal brand with my name attached to it is pretty exciting to me. I get to carve out my own cozy, little space here on the interwebs, sharing my own unique thoughts and experiences, with no rules or restrictions (well, kinda) on how I get to do that. That’s pretty neat. Building your own platform through blogging lessens the pressure to perform for others, as you would on a platform like Instagram, for example, because it is YOUR space and this awareness will usually free you to express yourself in a way that is more authentic to you. With blogging, you are more likely to share with the world who you really are, and that authenticity is the ultimate goal.
- It’s a great way to build an authentic community and find your ‘tribe’. To be completely transparent, I have struggled for many years with building genuine friendships and this is one of the biggest reasons God led me to start this blog. My experience has been so isolating and discouraging that until very recently, I was ready to throw in the towel and accept the fact that I just may be one of those people destined to do life alone. I asked God how to remedy this, and I was reminded that in order for me to find my people, they had to be able to recognize me. What this meant was that, if I wanted to attract the right people and build authentic connections, I had to do the work. For me, this meant walking in my purpose by using and sharing my gifts, exploring my curiosities and interests, knowing and living by my values and being intentional about finding my people by putting myself out there, specifically in places they could find me. If you’re looking for genuine connection and authentic community, blogging is a great way to do this, as you get to use your gift of writing to share your values and interests, which fulfills purpose, and create a space where others that share those values and interests can connect with you. How cool is that?
- Growth, baby! The idea of challenging myself and doing something I’ve never done before that I know will ultimately benefit me in the long run is absolutely thrilling right now. To be honest, I haven’t stepped out of my comfort zone for a while, so I’m excited to see where blogging will take me. I know this journey won’t be easy, but I choose to embrace it with all the challenges that will come along with it. On the road to success, a few speed bumps are par the course. So rather than resisting them, I choose to lean into them, allowing them to do their part in helping to stretch, shape and mold me into the woman I’m meant to be. And ya know what? So should you. Because, if you aren’t growing, then what are you even doing?
*******
For those of you that made it this far, thanks for taking the time to hear (better yet, read) my thoughts! If you’re currently in the process of trying to decide whether or not to start a blog this year, I hope this post was just the nudge you needed in the right direction to finally make the leap. If this list was helpful to you, comment below and let me know which tips resonated most. Happy New Year and happy blogging!